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Theory, Culture & Society
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Ernest Fenollosa's Etymosinology in the Age of Global Communication

Hwa Yol Jung

Political Science at Moravian College, Bethlehem, PA, hwayol{at}hotmail.com

This article puts forward the thesis that in the age of multiculturalism, global communication is rooted in cross-cultural understanding as shown in McLuhan's late communication theory. The American philosopher Ernest Fenollosa went to Japan during the Meiji Restoration when it started in earnest full-scale Westernization. He became fascinated with the poetics of sinography manifested in etymosinology. Etymosinology reveals the depth of the Sinic cultural soul, which is this-worldly, practical, concrete and specific. Sinism (i.e. Confucianism, Daoism and Chan/Zen Buddhism) is a species of relational ontology which is predicated upon the conception of reality as social process. This social process is always already embodied. With the aid of Merleau-Ponty's phenomenology of embodiment, I critically explore and examine the connection between embodiment and `new media' theory.

Key Words: carnal hermeneutics • embodiment • etymosinology • media • synchronicity • tactility

Theory, Culture & Society, Vol. 26, No. 2-3, 249-273 (2009)
DOI: 10.1177/0263276409103129
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