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Patterns of Production

Cultural Studies after Hegemony

University of Manchester

While the concept of hegemony had a central place in the crystallization of 1980s cultural studies, recent developments in cultural economy, information and communication technologies, and globalization suggest a decline in the utility of the frameworks of democracy and the 'logic of equivalence' that lie at the heart of the hegemony thesis and its conception of the social. This article considers how cultural studies is engaging with this situation by arguing that a set of themes can be seen that approach power and culture through an expanded understanding of production, a production considered as the patterning – or mobilization, arrangement and distribution – of rich social, technical, economic and affective relations. The perspective of production does not carry the unifying project that hegemony and democracy gave to an earlier cultural studies, but is instead composed of diverse problematics that suggest heterogeneous sites of critical intervention and politicization. Situating the discussion in the frame of Deleuze's figure of 'control society', the article explores the overlapping themes of communication, affect, fear, work, class and war.

Key Words: affect • control society • cultural studies • hegemony • production

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